business-case
2025 ISAC Business Case Competition - Club América in America
Presented by Club América
Welcome to the 2025 ISAC Business Case Competition presented by Club América! This year’s challenge invites you to think like a strategic consultant to help the most decorated club in Mexican football consolidate itself as a global football and entertainment brand relevant to new bilingual, digital, and multicultural generations.
Registration Deadline: 2025-10-10
Event Dates: 2025-11-05 – 2025-11-06
Location: Mexico City
Team Size: 2-4
Difficulty: Intermediate
The Challenge
Club América is the most important soccer club brand in the United States. Its history, titles, and emotional impact have made it the #1 symbol of passion for Hispanic communities.To put it into perspective: in the US, Club América averages 900k TV viewers per match.
However, although Club América has a strong presence within the U.S. Hispanic community, it seeks to consolidate itself as a global football and entertainment brand relevant to new bilingual, digital, and multicultural generations.
In addition, Mexico will co-host the 2026 FIFA World Cup alongside the United States and Canada, as well as the 2031 Women’s World Cup with the United States.
This cycle creates a unique momentum to expand Club América’s brand footprint and connect with new audiences across North America.
The challenge now lies in expanding that Hispanic base toward broader and more diverse audiences, creating daily interaction beyond the matches, and activating new revenue streams.
15
Million fans in the United States
50
Trophies – the most decorated football club in the region
900k
Average TV audience per match (U.S.)
The time is now to conquer the U.S. market
Club América is the most important soccer club brand in its second primary market: the United States. Club América has all the elements to become the most relevant football brand for new multicultural generations. By leveraging the momentum of the 2026 (men’s) and 2031 (women’s) World Cups in North America, it seeks to consolidate itself as a global football and entertainment brand for bilingual, digital, and multicultural audiences. This is your opportunity to be part of that continuous and historic expansion.
🚀 The Strategic Challenge
Your team will develop a comprehensive strategy to address the following challenge:
“América in America: Expanding Frontiers, Building Community”
The Challenge: Club América is the most recognized Mexican club brand in its second primary market: the United States. It seeks to consolidate itself as a global football and entertainment brand relevant to new bilingual, digital, and multicultural generations.
The Opportunity: Design a brand, content, and product strategy that expands the audience in the U.S., generates daily interaction beyond matches, and activates new revenue streams (subscriptions, digital products, experiences, content, licenses).
🔧 What You Must Deliver
Your proposal must include:
1. Context Analysis
- History of Club América in the U.S. and its position in the American market
- Benchmarking against other successful strategies of international clubs in the U.S.
2. Vision and Objectives
- Clear vision and project objectives in terms of audience expansion and economic value
- Definition of Club América’s unique potential in the region
- Clear definition of the goal
3. Market Opportunity and Challenges
- Clear identification of opportunities in the U.S. market
- Current problems of international club presence in the U.S.
- Implementation limitations and challenges
- Analysis of the competitive environment and Club América’s differentiation
4. Strategic Options
- Develop strategic options, analyze their pros and cons, and prioritize to select the best
5. Cost-Benefit Analysis
- Estimated implementation costs
- Expected benefits (quantitative and qualitative)
- Proposed risks and mitigations
- Discussion of potential return on investment (based on the first two points of this section)
6. Execution Strategy
- Key milestones
- Required resources (human, technological, budgetary)
- Key partners, allies, and assets (i.e.: sponsors, influencers, facilities, etc.)
- Suggest KPIs to evaluate your proposal
- Integration of technology and data will be valued
7. Compelling Call to Action
- Summary of why this is Club América’s best bet for its expansion in the U.S.
📊 Required Deliverables
Phase 1: Written Report
Your written report must include:
- Executive Summary (1 page)
- Brand and market context with initial analysis
- Project vision and goals
- Identification of opportunities and challenges
- Development of strategic options and prioritization of one
- Detailed final proposal
- Cost, benefit, and risk analysis
- Implementation plan and strategic alliances
- Final call to action
Phase 2: Final Presentation (Top 4 Teams across both Business Cases)
- 10-slide Pitch Deck (PowerPoint/PDF)
- Live presentation before expert judges
🎫 Participation Criteria
- Teams: 2-4 undergraduate students from any major and university
- Multidisciplinary teams are recommended
- Originality: External sources must be cited. Plagiarism will result in disqualification
- All participants must be enrolled in a university; evidence will be required for all winners
- No advanced programming or statistics required - this focuses on strategic thinking, marketing analysis, and business intelligence
Prizes and Recognition
🥇 Grand Prize
- Certificate of participation
- Presentation in Hudl StatsBomb webinar
- Social media coverage by Hudl StatsBomb*
- Appearance in post-event media tour
- Flagship device provided by Telcel*
- Round-trip flight from VivaAerobus*
- Premium Membership from SmartFit*
- Mentorship with industry leaders
- Networking and recruitment opportunities
- Visibility before 300+ industry attendees
- Additional prizes at the discretion of Club América* (To be announced)
🥈 Honorable Mention
- Certificate of participation
- Mentorship opportunities in the industry
- Access to networking with sports professionals
- Recognition in ISAC 2025 materials
- Additional prizes at the discretion of Club América* (To be announced)
Evaluation Criteria
| Category | Weight | What We’re Looking For | How to Stand Out |
|---|---|---|---|
| 💡 Innovation | 20% | - Does your approach solve the problem in a new or creative way? - Are you using unique methods, adapting tools from other domains, or introducing fresh thinking? | - Offer novel ideas or methods - Apply tools creatively or from other domains - Surprise the judges with something unexpected |
| 📊 Business Analysis | 25% | - Is your market analysis thorough and data-driven? - Are your methods solid and clearly explained? - Is your financial analysis realistic and well-grounded? | - Use appropriate and transparent methods - Show understanding of the market - Be honest and clear about limitations |
| ⚽ Sports Relevance | 25% | - Does your project solve a real challenge in women’s football? - Could Club América Femenil realistically implement your strategy? - Does your solution consider the practical context of Mexican women’s football? | - Solve significant women’s football problems - Make it applicable to real business use - Tools, dashboards, and prototypes are a big plus |
| ✍️ Clarity and Communication | 15% | - Can judges easily understand what you did, how, and why? - Is your report or presentation well-structured and logically organized? - Do you explain your results accessibly, even to non-experts? | - Use clear and simple language - Organize ideas logically - Guide the reader/listener effectively through your story |
| 📈 Implementation Feasibility | 15% | - Do your strategic recommendations make business sense? - Are your proposals feasible and well thought out? | - Use strategic frameworks appropriately - Consider implementation challenges - Balance creativity with practicality |
🎯 Additional Considerations
These will not have their own score but may break ties
- Feasibility: Could Club América realistically implement your strategy in the U.S.?
- ROI Focus: Does your proposal demonstrate a clear return on investment?
- Cultural Relevance: Does your strategy resonate with U.S. multicultural culture?
- Audience Expansion: Does your proposal reach beyond the Hispanic community?
Important Note: Proposals that fail to meet feasibility, ROI, and relevance with U.S. culture or the U.S. football market will not be considered as strongly.
Key Dates
Registration Opens
September 4, 2025
Problem Intro, session with Club América
Date TBD
Masterclass 1 - Design Thinking
September 17, 2025
Masterclass 2 - Value Proposition
September 24, 2025
Masterclass 3 - Business Model
October 9, 2025
Final Submission Deadline
October 22, 2025
Masterclass 4 - Pitching (finalists only)
October 30, 2025
Grand Final
November 4, 2025
Event: Winning team announcement during ISAC 2025
November 6, 2025
Final Notes
There is no single path to success in this competition. Judges value creativity, ambition, and thoughtful design just as much as business rigor. Focus on what matters most to you and create something you are proud to present.
You are not just creating a business strategy — you are designing the future of how Club América can expand and grow in the U.S. market. Think like a strategic consultant:
How will this strategy transform Club América’s relationship with its fans in the U.S. and the U.S. football market?
Let your insight and creativity shine — not just your analysis.
If you have questions or seek feedback, we’re here to help.
Good luck and enjoy the challenge! 🧠⚽️📊
*All prizes are subject to the specific restrictions of each brand