Meet Our Speakers

Arup Sen

Arup Sen

NBA - Basketball Strategy, Growth and Analytics


BA in economics with honors St. Stephen's College and PhD in Economics from Boston University. Former lecturer and research scientist, he has spent over a decade at the NBA, progressing from data scientist to Associate Vice President. His expertise spans statistical modeling, sports analytics, and strategy, driving data-driven decision-making within one of the world’s biggest sports leagues.

José Pablo Coello

José Pablo Coello

Grupo Radio Fórmula - Sales Director Media for Equity


Sales director in Grupo Radio Fórmula, an organization where he has been for almost 20 years. Former partner at CHEQ. MBA from Yale School of Management and bachelor in economics from Instituto Tecnológico Autónomo de México.

Katie Krall

Katie Krall

Northwestern University - Professor


Adjunct lecturer at Northwestern University’s Master’s in Sports Administration Program. Holds an undergraduate degree from Northwestern and began her career as League Economics & Operations Coordinator at Major League Baseball’s Commissioner’s Office. Brings experience in baseball operations, analytics, and strategic planning, blending academic insight with practical industry expertise.

Seth Partnow

Seth Partnow

PENN Entertainments - Data Scientist


Data science manager at NBA for PENN Interactive, former director of basketball research for the Milwaukee Bucks and author of the Midrange Theory

Martha Reyna

Martha Reyna

Hudl StatsBomb - Elite Support Specialist


BS in Mathematics from West Virginia University Institute of Technology and a Master’s in Data and Decision Analytics from the University of Southampton. Elite Support Specialist at Hudl StatsBomb, advising professional clubs on analytics strategies. Former Data Analyst at Visoor and Data Scientist at UnderData, with a strong background in sports data implementation and insight generation.

Gerard Cuenca

Gerard Cuenca

Union of European Football Associations (UEFA) - Data Manager


Social Sciences graduate from Universitat Autònoma de Barcelona with a master's from Universidad Católica San Antonio de Murcia. Currently Data Manager at UEFA, with previous roles as Sports Analytics Manager at Nielsen and lecturer at EU Business School. Specializes in sports data management and analytics systems.

Peter Tea

Peter Tea

Sports Media Tech - Data Scientist


Graduated with honors in Biostatistics from the University of Ottawa and holds a Master’s in Statistics from Simon Fraser University. Currently Data Scientist at Sports Media Tech focusing on tennis analytics. Combines statistical modeling expertise with sports performance analysis to deliver a competitive advantage.

Emiliano Ramirez

Emiliano Ramirez

Club America - Data Scientist


Degree in Applied Mathematics and Economics from Instituto Tecnológico Autónomo de México. Data Scientist at Club América for over three years, with prior roles as Senior Research Associate at Abdul Latif Jameel Poverty Action Lab and Data Scientist at Grupo Financiero Banorte. Experienced in applying advanced analytics to sports and finance.

Antyush Bollini

Antyush Bollini

OneCourt - COO & Co-founder


Co-founder and COO of OneCourt, a company bringing live sports to fans with visual disabilities. Holds a degree in Geography: Data Science and a Master of Science from the University of Washington’s Global Innovation Exchange. Background includes entrepreneurship and product strategy in the sports entertainment industry.

Adhit Mukesh Shet

Adhit Mukesh Shet

Ultrahumane - Founding team


Computer Science graduate from St. Joseph’s University. Founding team member at Ultrahuman, a platform for continuous health tracking, and previously at Runnr. Global Shaper with the World Economic Forum. Experienced in technology startupsa and health tech innovation.

Justin Perline

Justin Perline

Whoop - Data Scientist


Holds a BS in Sport Analytics from Syracuse University and a Master’s in Applied Physiology and Kinesiology. Worked as a Quantitative Analyst for the Pittsburgh Pirates for six years and is now a Data Scientist at WHOOP.

Lydia Jackson

Lydia Jackson

Teamworks Intelligence - ML Engineer


Senior Machine Learning Engineer at Teamworks, specializing in soccer analytics. Former Technical Director at Asheville City Soccer Club and Business Analyst at dmarcian. Holds a BS in Computer Science from Clemson University and a Master’s in Data Science from The University of Texas. Focuses on AI-driven performance optimization and strategic insights for professional teams.

Dee Kundra

Dee Kundra

Bayern FC - Managing Director - Americas


Managing Director (Americas) at FC Bayern München, with over eight years at the club. Formerly Director of Marketing and Communications at the New York Cosmos and PR Manager at Liverpool FC. Holds a bachelor’s in Fashion Management from London College of Fashion, blending brand leadership with global sports marketing expertise.

Aleksandra Satikova

Aleksandra Satikova

Tottenham Hotspur - Lead Data Scientist


Lead Data Scientist at Tottenham Hotspur FC. Former Senior Data Scientist at City Football Group and Data Science consultant at Accenture. Holds a degree in Mathematics from Royal Holloway University of London and a Master’s in Financial Risk Management from University College London. Expert in performance analytics in elite football and leading research initiatives.

Pablo Landeros

Pablo Landeros

Teamworks Intelligence - Data Scientist


Applied Mathematics graduate from Instituto Tecnológico Autónomo de México. Data Scientist at Teamworks focusing on hockey and basketball, and co-founder of ITAM Sports Analytics Conference. Former Data Scientist at Coca-Cola, bringing expertise in sports analytics and data-driven decision-making.

Tatiana Fontalvo

Tatiana Fontalvo

FANKI - Co-founder & CEO


Co-founder and CEO at Fanki, a sports fan engagement app. Holds a degree in International Relations and Government from Universidad Externado de Colombia and a Master’s in Marketing Management from Universitat Politècnica de Catalunya. Focuses on technology-driven solutions to enhance fan experiences and access in sports.

Juan Carlos Hernandez

Juan Carlos Hernandez

Kings League - General Manager


General Manager at Kings League Americas, leading business strategy for the league’s expansion. Former Managing Director LATAM at Electronic Arts for six years. Holds a bachelor’s in Electromechanical Engineering and a Master’s in Finance from Universitat Pompeu Fabra. Skilled in sports business growth, gaming, and entertainment strategy.

Alberto Lati

Alberto Lati

Fox Sports - Journalist


Journalist in Fox Sports for more than 9 years. Wrote 6 books and graduated in Communication Sciences at Universidad Iberoamericana. Interviewed numerous people

Oriol Cortés

Oriol Cortés

SmartFit - Country Manager


Holds a degree in Political Science and Administration from Universitat Pompeu Fabra. Co-founder of two companies. With over seven years at SmartFit, currently serving as Country Manager, he excels in strategic leadership and management, driving the expansion of one of the most influential fitness chains in Latin America.

Gabriela Gutierrez

Gabriela Gutiérrez

inter.mx - CMO


Gabriela Gutiérrez has been CMO of inter.mx for over six years, bringing a strong background in marketing. She previously served as VP of Marketing at Citibanamex, leading branding. She holds a Marketing degree from Ibero, an MBA from IPADE, and a Master’s in Integrated Marketing from the University of Chicago.

Marcela Velasco

Marcela Velasco

Telcel - Chief Marketing Officer


Graduated in Marketing from Tecnológico de Monterrey. With over 27 years at Telcel as CMO, he has led large-scale marketing strategies. His career also includes roles at Bonafont, Philip Morris, and Danone.

Quentin Paquelier

Quentin Paquelier

Club América - Sports International Executive


Holds an MBA from Real Madrid Graduate School and a Master’s in Public Affairs from SciencesPo. With four years in professional sports, he leads marketing and communications at Club América. Previously, he worked as Sports Partnerships Manager at Meta for three years, specializing in brand management and strategic partnerships.

Ricardo Bernal

Ricardo Bernal

Audax Italiano - Director of Strategy and Sports Development


Actuary graduate and FMF-certified football coach, holds a Master’s in Sports Management. He built experience in Liga MX and FMF across operations, competition, development, and innovation. Formerly Director of Innovation at Azteca Negocios Fútbol, he now serves as Director of Strategy and Sports Development at Audax Italiano in Chile.