business-case
2025 ISAC Business Case Competition - Club América SuperPoderosas
Presented by Club América
Welcome to the 2025 ISAC Business Case Competition presented by Club América! This year’s challenge invites you to think like a strategic consultant to help the women’s team of the most successful club in Mexican football continue breaking barriers and build an authentic community around women’s football.
Registration Deadline: 2025-10-10
Event Dates: 2025-11-05 – 2025-11-06
Location: Mexico City
Team Size: 2-4
Difficulty: Intermediate
🎯 The Challenge
Club América Femenil is one of the most decorated teams in Mexican women’s football, with an exceptional talent base. Its growth in media visibility and competitiveness has been remarkable, establishing itself as a benchmark in women’s football in Latin America and the world
However, there is still an area of opportunity to continue growing, given the project’s emotional, social, and brand potential. Despite having a competitive team and growing media visibility, attendance remains low in proportion to the project’s potential
The challenge now is to convert that visibility and competitiveness into a real and committed community that fills stadiums and generates sustainable value, thus positioning the team as an even more relevant empowerment platform for Mexican girls, young women, and families
2
Liga MX Femenil titles
58k
Attendance record for a Liga MX Femenil match
5.3M
Continental TV audience record for a women’s football match
It’s not a moment, it’s a movement. Join in!
With its consolidated sporting dominance, growing media presence, and social empowerment potential, Club América Femenil has all the elements to become the most relevant empowerment platform for Mexican girls, young women, and families. This is your opportunity to be part of that historic transformation
🚀 The Strategic Challenge
Your team will develop a comprehensive strategy to address the following challenge:
“SuperPoderosas: Doubling Attendance, Building Community”
The Challenge: Despite having a competitive team and growing media visibility, attendance at América Femenil matches remains low in proportion to the project’s emotional, social, and brand potential
The Opportunity: Design a 360° strategy that achieves doubling the average attendance at matches within a year, building an authentic community around women’s football, generating new revenue, and positioning the team as a relevant empowerment platform for Mexican girls, young women, and families
🔧 What You Must Deliver
Your proposal must include:
1. Context Analysis
- History of Club América Femenil and its position in the women’s football market
- Benchmarking against other successful strategies of women’s teams globally
2. Vision and Objectives: SuperPoderosas
- Clear vision and project objectives in terms of social impact, brand, and economic value
- Definition of the unique potential that Club América Femenil has
- Clear definition of the goal
3. Market Opportunity and Challenges
- Clear identification of opportunities in the women’s football market
- Current problems in women’s football in Mexico
- Implementation limitations and challenges
- Analysis of the competitive environment and differentiation of Club América Femenil
4. Strategic Options
- Develop strategic options, analyze their pros and cons, and discuss prioritization criteria to select the best
5. Cost-Benefit Analysis
- Estimated implementation costs
- Expected benefits (quantitative and qualitative)
- Proposed risks and mitigations
- Discussion of potential return on investment (based on the first two points of this section)
6. Execution Strategy
- Main milestones
- Required resources (human, technological, budgetary)
- Main partners, allies, and assets (i.e.: sponsors, influencers, facilities, etc.)
- Suggest KPIs to evaluate your proposal
- Integrating the use of technology and data will be viewed positively
7. Compelling Call to Action
- Summary of why this is Club América Femenil’s best bet for its objective
📊 Required Deliverables
Phase 1: Written Report
Your written report must include:
- Executive Summary (1 page)
- Brand and market context with initial analysis
- Project vision and goals
- Identification of opportunities and challenges
- Development of strategic options and prioritization of one
- Detailed final proposal
- Cost, benefit, and risk analysis
- Implementation plan and strategic alliances
- Final call to action
Phase 2: Final Presentation (Top 4 Teams across both Business Cases)
- 10-slide Pitch Deck (PowerPoint/PDF)
- Live presentation before an expert jury
🎫 Participation Criteria
- Teams: 2-4 undergraduate students from any major and university
- Multidisciplinary teams are recommended
- Originality: External sources must be cited. Plagiarism will result in disqualification
- Use of proprietary or paywalled data sources is not accepted all cited data sources must be public in case it is necessary for the jury to verify their validity
- All participants must be enrolled in a university; evidence will be required for all winners
- No advanced programming or statistics required - this focuses on strategic thinking, marketing analysis, and business intelligence
Prizes and Recognitions
🥇 Grand Prize
- Certificate of participation
- Presentation in the Hudl StatsBomb webinar
- Social media coverage by Hudl StatsBomb*
- Appearance in the post-event media tour
- Equipment provided by Telcel*
- Round-trip flight from VivaAerobus*
- Premium Membership from SmartFit*
- Mentorship with industry leaders
- Networking and recruitment opportunities
- Visibility before 300+ industry attendees
- Additional prizes at the discretion of Club América* (To be announced)
🥈 Honorable Mention
- Certificate of participation
- Mentorship opportunities in the industry
- Access to networking with sports professionals
- Recognition in ISAC 2025 materials
- Additional prizes at the discretion of Club América* (To be announced)
Evaluation Criteria
| Category | Weight | What We’re Looking For | How to Stand Out |
|---|---|---|---|
| 💡 Innovation | 20% | - Does your approach solve the problem in a new or creative way? - Are you using unique methods, adapting tools from other domains, or introducing fresh thinking? | - Offer novel ideas or methods - Apply tools creatively or from other domains - Surprise the judges with something unexpected |
| 📊 Business Analysis | 25% | - Is your market analysis thorough and data-based? - Are your methods solid and clearly explained? - Is your financial analysis realistic and well-founded? | - Use appropriate and transparent methods - Show understanding of the market - Be honest and clear about limitations |
| ⚽ Sports Relevance | 25% | - Does your project solve a real challenge in women’s football? - Could Club América Femenil realistically implement your strategy? - Does your solution consider the practical context of Mexican women’s football? | - Solve significant women’s football problems - Make it applicable to real business use - Tools, dashboards, and prototypes are a big plus |
| ✍️ Clarity and Communication | 15% | - Can the judges easily understand what you did, how, and why? - Is your report or presentation well-structured and logically organized? - Do you explain your results in an accessible way, even for non-experts? | - Use clear and simple language - Organize ideas logically - Guide the reader/listener effectively through your story |
| 📈 Implementation Feasibility | 15% | - Do your strategic recommendations make business sense? - Are your proposals feasible and well thought out? | - Use strategic frameworks appropriately - Consider implementation challenges - Balance creativity with practicality |
These will not have their own score, but they may break ties
- Feasibility: Could Club América Femenil realistically implement your strategy?
- ROI Focus: Does your proposal demonstrate a clear return on investment?
- Cultural Relevance: Does your strategy resonate with the culture of Mexican women’s football?
- Social Impact: Does your proposal contribute to the empowerment of girls, young people (include boys as well), and women?
Important Note: Proposals that do not meet feasibility, ROI, and relevance to Club América Femenil’s culture or Mexican women’s football will not be considered as strongly
Key Dates
Registration Opens
September 4, 2025
Problem Intro, session with Club América
Date to be confirmed
Masterclass 1 - Design Thinking
September 17, 2025
Masterclass 2 - Value Proposition
September 24, 2025
Masterclass 3 - Business Model
October 9, 2025
Final Submission Deadline
October 22, 2025
Masterclass 4 - Pitching (finalists only)
October 30, 2025
Grand Final
November 4, 2025
Event: Winning team announcement during ISAC 2025
November 6, 2025
Final Notes
There is no single path to success in this competition. Judges value creativity, ambition, and thoughtful design just as much as business rigor. Focus on what matters most to you and create something you are proud to present
You are not just creating a business strategy — you are designing the future of how women’s football can evolve and grow in Mexico. Think like a strategic consultant:
How will this strategy transform Club América Femenil’s relationship with its fans and the Mexican women’s football market?
Let your insight and creativity shine — not just your analysis
If you have questions or seek feedback, we’re here to help
Good luck and enjoy the challenge! 🧠⚽️📊
*All prizes are subject to the specific restrictions of each brand